100% Goodness

I picked up an Innocent Smoothie yesterday. I love their smoothies & juices so I do. In a world full of additives, preservatives, diet concoctions, added sugar and salt and god knows what else it's nice to be able to find something that tastes good AND is good for you.

Anyway this isn't advertising or product placement. I just wanted to comment on the fact that the bottle was 100% recycled. I was aware that they were previously part recycled but didn't realise they'd managed to produce a bottle from 100% recycled plastic.

I guess I'm just impressed that there's a company out there that's willing to do a little R&D to make a difference. The only question now is ...."if they can do it, why don't others?"